http://www.johnnydepp.com/
http://www.johnnydeppfan.com/
Obvioulsy a fansite for Johnny Depp. It advertises pretty much all of his well known films. this shows how the star itself can advertise a film solely by their being in it. It also tells you about up coming films that he will be in which is also a good way of advertising films before they have even be released. People will be likely to go and see the film simply because of the presence of Johnny Depp.
The rumours that are circulated around the internet are just as powerful for advertising as psoters, trailers or reviews etc. Even if they are untrue it still draws attention to the film.

http://entertaining-blog.blogspot.com/2008/09/7-lamest-movies-with-cult-followings.html

A few "cult" films that someone has decided to give their opinion on.

It shows how "cult" films lose their appeal after they get mainstream. Particularly with Napolean Dynamite.

How Distribution and Marketting Online Benefits Spectators.

• It aids the discovery of films that you would not necessarily take notice of.
• It creates extreme ease of acces for the spectator. We are more likely to purchase films if it is easy to get hold of them. We can literally get films without getting up off of our arses.
• It enables spectators to find films that would not necessarily be found in shops whether it is because they are non-mainstream or simply too old, or perhaps foreign. This broadens the range of the target audience: Older viewers who are looking for films from their era. Likewise for foreign audiences etc.
• Alot of films are cheaper on the internet than in shops. This again encourages spectators to buy them. Even if they have never heard of them they are likely to think " why not its cheap!!"
• Internet has a much more exciting form of advertising. Extended trailers, entire websites dedicated to films.
• you cna gain alot more information from the internet. There is often extended blurbs, blogsites, discussion forums, and reviews that could aid your decision on purchasing a film.

Production, Distribution and Marketting

The Dark Knight & Adulthood.

The comparison of a huge, million dollar US film, to a relatively small, independent UK film shows just how much production and marketting techniques differ, depending on the size of a film.For example, "Adulthood". This was the Brtish film that my group and I researched. It was produced by Cipher Films and the Limelight fund, with help from The UK Film Council. These companies are very small independent organizations which were, in fact, only set up for the production of "Adulthood". The maximum amount onf screns that the film was shown in was 179, and it was only released in the UK. This meant that the marketting of the film was much weaker than that of "The Drak Knight". The advertising techniques of "Adulthood" were very simple, posters, radio and television. This dissallowed for mass audiences as it didn't make itself well known. It did, however, do well in atracting it's target audience, teenage or young adults from inner city areas who could relate to the themes and issues. They did this in a lot of different ways. The OST for the film was performed by Bashy, a very popular urban artist. The soundtrack was released including tracks from Dizzee Rascall, Bashy and Lethal Bizzle, who are all, again, popular urban artists. The film also starred alot of these artists alongside side very popular actors such as Danny Dyer (Football Factory, Love Honour and Obey).In contrast, "The Dark Knight" was produced by two huge companies, "Legendary Pictures" and "Warner Bros." These companies are funded by banks all across america which means they can afford to produce extremely high budget films. The marketting of this film was on a much larger scale also. It received endorsements from huge companies such as Burger King and had a website set up for the fans. Also, it starred huge actors such as Michaels Cain, Morgan Freeman and most of all Heath Ledger. The dvertising of the film was greatly helped by HEath Ledgers death as it turned into more of a tribute for him, as his "final film". This caused thousands of fans to rush to cinemas to see him in tribute.After researching both films it is clear to see that to make such a huge film like "The Dark knight", funding is crucial.

Sound- Insomnia

Director: Christopher Nolan
Writer(s): Nikolaj Frobebenius
Genre: Crime, Drama, Thriller.
Release Date: 30th August 2002.

In contrast to Taxi Driver the sound here is used to establish the genre.Before we see anyhting the music seems to creep up on us. The violins set a very sombre, depressing atmosphere that reminded me of death or funerals. The blurred out diagetic sounds that we hear is Nolan's attempt at pulling the audience in to the scene. It sounds as if we are just on the edge of sleep (as the character is). this goes with the title "Insomnia" The sudden jolt in music then "wakes" us up as it goes with the movement of the plane. The music and atmosphere are also reflected by the landscape which is very typical of Hitchcock, like in North by Northwest. it is very baron, plain and uninviting, which could be a hint at what is going to happen later on in the film.
The music that is playing becomes the films "theme". It does not actualy stop throughout the whole opening, just gets quieter. This is showing that the Detective is carrying parts of his city ife into this small town. this is very similar to Scorcese's technique in Taxi Driver.

Sound- Taxi Driver

Taxi Driver:
Director: Martin Scorcese
Release Date: 8th February 1976
Writer: Paul Schrader
Genre: Crime, Action, Thriller

In the opening scene of Taxi Driver music is mainly used to establish Robert De Nero's character. The big drum rolls as the camera moves around gives the taxi a real sense of importance and dominance. This music also seems very "military" which relates to the characters military background. The music then switches to a very sultry Jazz sounding score which then reflects New York city and the "seedy" sort of atmosphere. This shows the contrast between the characters city life and his previous military life. I think how the music changes when looking at the character shows that perhaps he may have split personalities?
The low drum beat symbolizes a heart beat. While the character is walking along the streets of New York there is a sort of "snooping" music which again goes with the seedy atmosphere. it is also as if he is inspecting the streets which goes along with his monologue where he is saying how disgusted he is at everything he is seeing.
The opening credits are very similar to Psycho by Hitchcock. The intense music reaches out to the audience and demands their attention immediately.

La Haine (The Hate)

Director:Mathieu Kassovitz
Writer:Mathieu Kassovitz
Release Date:17th November 1995 (UK) 31st May 1995 (France)
Genre:Crime, Drama.

Cinematography

• Begins with tilt shot lookiong up at sky. Clever editing which show time passing by (clouds moving very fast)
• Steady cam moving quite slowly, contradicts the sense of realism that Kassovitz is trying to create but also highlights the significance of the scene. Makes the audience remember it.
• The fluidity of the camera movement creates a sense of realism. The scene where the camera is following the group is particularly good for showing this. The shot goes on for a very long time with no cuts. This makes the spectator feel as if they are the fourth member of the group.
• Shallow/Narrow depth of field.Background slightly blurred. shows that we should be concentrating on the foreground, perhaps it has some importance?
• Shot from behind the character adds to the sense of realism as that is what we would be looking at if we were in the film. Relates to Guss Van Sant's "Elephant". it is all to create a sense of realism as if we were actually there within the film.
• The shot from behind also gives a sense of mystery as we cannot see the faces. Although this does make us concentrate on the conversation as we don't have alot else to look at. I think this is another way of stressing the importance of a certain factor in the film, in this case their conversation.
• The colour in this film is quite specific to the setting and genre. it is a gritty and at times violent film, so the black and white colour is good for showing the rawness of the setting.