Production, Distribution and Marketting

The Dark Knight & Adulthood.

The comparison of a huge, million dollar US film, to a relatively small, independent UK film shows just how much production and marketting techniques differ, depending on the size of a film.For example, "Adulthood". This was the Brtish film that my group and I researched. It was produced by Cipher Films and the Limelight fund, with help from The UK Film Council. These companies are very small independent organizations which were, in fact, only set up for the production of "Adulthood". The maximum amount onf screns that the film was shown in was 179, and it was only released in the UK. This meant that the marketting of the film was much weaker than that of "The Drak Knight". The advertising techniques of "Adulthood" were very simple, posters, radio and television. This dissallowed for mass audiences as it didn't make itself well known. It did, however, do well in atracting it's target audience, teenage or young adults from inner city areas who could relate to the themes and issues. They did this in a lot of different ways. The OST for the film was performed by Bashy, a very popular urban artist. The soundtrack was released including tracks from Dizzee Rascall, Bashy and Lethal Bizzle, who are all, again, popular urban artists. The film also starred alot of these artists alongside side very popular actors such as Danny Dyer (Football Factory, Love Honour and Obey).In contrast, "The Dark Knight" was produced by two huge companies, "Legendary Pictures" and "Warner Bros." These companies are funded by banks all across america which means they can afford to produce extremely high budget films. The marketting of this film was on a much larger scale also. It received endorsements from huge companies such as Burger King and had a website set up for the fans. Also, it starred huge actors such as Michaels Cain, Morgan Freeman and most of all Heath Ledger. The dvertising of the film was greatly helped by HEath Ledgers death as it turned into more of a tribute for him, as his "final film". This caused thousands of fans to rush to cinemas to see him in tribute.After researching both films it is clear to see that to make such a huge film like "The Dark knight", funding is crucial.