- It aids the discovery of films that you would not necessarily take notice of.
- It creates extreme ease of acces for the spectator. We are more likely to purchase films if it is easy to get hold of them. We can literally get films without getting up off of our arses.
- It enables spectators to find films that would not necessarily be found in shops whether it is because they are non-mainstream or simply too old, or perhaps foreign. This broadens the range of the target audience: Older viewers who are looking for films from their era. Likewise for foreign audiences etc.
- Alot of films are cheaper on the internet than in shops. This again encourages spectators to buy them. Even if they have never heard of them they are likely to think " why not its cheap!!"
- Internet has a much more exciting form of advertising. Extended trailers, entire websites dedicated to films.
- you cna gain alot more information from the internet. There is often extended blurbs, blogsites, discussion forums, and reviews that could aid your decision on purchasing a film.
Wednesday, January 7, 2009
How Distribution and Marketting Online Benefits Spectators.
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